frase is an seo content tool. you enter a keyword, it analyzes the top-ranking pages, and gives you an outline with suggested headings, questions to answer, and topics to cover. it also generates content.

the research side is genuinely useful. the writing side has the same problem as every other ai generator.

what frase does well

frase's strength is competitive analysis. it scrapes the top 20 results for your keyword and shows you what they cover. you can see which questions people ask, which subtopics every competitor addresses, and where the content gaps are.

this saves hours of manual research. you know exactly what to write about before you start writing. the outline practically builds itself.

the writing gap

frase's ai writer fills in the outline with generated text. the quality is okay — better than nothing, worse than a human. it's optimized for keyword coverage, not for reading experience.

the output has every ai tell. formulaic structure, even paragraphs, safe vocabulary. and it's keyword-stuffed because the tool is optimized for seo signals rather than reader experience.

run frase's generated content through a detector and you'll see 80%+ ai scores. google's helpful content system doesn't love it either.

the combo play

frase for research. paraai for writing. this is actually a strong workflow.

use frase to identify what topics to cover and how to structure your article. take that outline into paraai's cowrite. generate a first draft based on the frase research. edit in quill. run through paraphrase — the fine-tuned models make the text sound naturally human.

the result: seo-optimized content that covers all the right topics and reads like a human expert wrote it. good for google. good for readers. good for detectors.

pick frase if

you need seo research and content planning tools. frase is excellent for that.

pick paraai if

you need the actual writing to sound human and pass detection. or both — untraceable ai writing that's also seo-optimized is the ideal combination.